If you're a photography enthusiast or a business owner seeking to elevate your product imagery, this article is tailored for you. We understand the power of creative storytelling and its impact on building authentic connections with your audience. Throughout this article, you'll discover how to infuse your own unique perspective into lifestyle product photography, effectively branding your work while creating a genuine connection with your audience.
Get ready for a world of limitless possibilities as you learn how to make your lifestyle product photography shine with a dash of imagination.
In this article
Amazing Benefits of Lifestyle Product Photography
Lifestyle product photography is a powerful asset for businesses, providing numerous benefits that contribute to brand growth, customer engagement, and increased sales. Here are some of its benefits to your business:
1. It helps you connect with your target market.
Lifestyle product photography allows businesses to establish a genuine connection with their target market. By presenting products in real-life settings and relatable scenarios, potential customers can envision themselves using the items, making them more likely to engage emotionally with the brand. This connection builds trust, loyalty, and understanding between the business and its audience.
2. It helps you communicate the selling point of your lifestyle products to your target market.
Through lifestyle product photography, businesses can effectively showcase their products' key features and benefits. Unlike traditional product images against a plain backdrop, lifestyle photography places the items in context, demonstrating how they can seamlessly fit into the customers' lives. This visual communication helps highlight the products' unique selling points and differentiators, enticing potential buyers to purchase.
3. It helps you persuade your target market that your lifestyle products are the things they need.
Lifestyle product photography is a persuasive tool that can trigger potential customers' desires and fulfillment of needs. Businesses can tap into the emotional factor influencing consumer decision-making by presenting products in aspirational or problem-solving scenarios. When customers see how lifestyle products can enhance their lives or fulfill their desires, it creates a sense of necessity, increasing the likelihood of conversion and driving sales.
5 Important Questions to Ask Before Shooting Lifestyle Product Photography
Before picking up the camera, asking several important questions is essential to ensure that the shoot aligns with the brand's vision and objectives. Here are the five crucial questions that every photographer should address before embarking on a lifestyle product photoshoot.
1. What is the lifestyle product for?
Understanding the purpose and intended use of lifestyle product photography is the foundation of a successful shoot. Are the images for a product launch, social media campaign, website, or print catalog? Each context might require a different approach, such as highlighting certain features or evoking specific emotions.
There’s a lot of competition for online businesses, especially in a crowded space like Amazon, but this is where lifestyle product photography comes into play. For example, the lifestyle product photos are for a coming social media campaign to promote the new line of skincare products. The goal is to showcase the products in real-life situations to demonstrate their effectiveness and how they seamlessly integrate into the daily routines of the target audience.
2. Where is the best spot to shoot lifestyle products?
Location is a crucial factor in lifestyle product photography. The chosen setting should complement the products and align with the brand's identity. Whether shooting indoors or outdoors, the background, lighting, and ambiance should enhance the products and contribute to the overall narrative.
For the skincare products, shooting in a modern, well-lit bathroom and a cozy bedroom will provide the ideal settings to depict the products' use during morning and evening routines.
3. What are the props needed?
Props are vital in setting the scene and adding context to lifestyle product photography. The right props can help tell a compelling story and create a sense of realism. However, it's essential to strike a balance and avoid cluttering the frame with irrelevant items.
The photo shoot will require props like plush towels, skincare accessories (such as brushes and sponges), potted plants, and a cozy throw blanket for the bedroom scene.
4. What is the message you want to communicate with these lifestyle product photos?
Every lifestyle product photo should convey a clear message that resonates with the target audience. Are you aiming for a sense of luxury, relaxation, adventure, or practicality? Understanding the intended message will guide the composition and styling of the images.
The message to communicate is a feeling of rejuvenation and self-care. The photos should portray the skincare products as essential elements of a pampering and revitalizing routine, promoting overall well-being.
5. What is the final lifestyle product look you want to achieve?
Defining the desired visual style and aesthetics is crucial to maintaining consistency throughout the photoshoot. Consider factors like color palette, composition, and overall mood to create a cohesive and impactful set of images.
The final lifestyle product look should have a clean, airy, and natural vibe. Soft pastel colors will be used to evoke a sense of serenity and purity, complementing the skincare products' natural ingredients and benefits.
6 Tips on How to Take Lifestyle Product Photos Properly
Lifestyle product photography has become essential to modern marketing, helping businesses connect with their audience more deeply. To ensure that your lifestyle product photos stand out and effectively represent your brand, below are the six essential tips to guide you through the process.
1. Collaborate with the perfect models to represent your lifestyle products.
Selecting the right models to represent your lifestyle products is crucial. Choose individuals who resonate with your target audience and embody the desired lifestyle. Authenticity is key; models who genuinely connect with the products will evoke genuine emotions and create a compelling narrative.
Conduct casting sessions to find models that align with your brand's image and target market. Look for individuals who exude confidence and relatability, as they can bring life and personality to your product imagery.
2. Choose the most appropriate location and prepare the set very well.
The location sets the scene and ambiance for your lifestyle product photography. Select environments that complement your products and evoke the desired emotions. Whether shooting indoors or outdoors, ensure the set is well-prepared and clutter-free to keep the focus on the products.
Scout various locations that align with your brand's identity and story. Prepare the set in advance, removing any distractions or elements that do not contribute to the overall narrative.
3. Be creative in emphasizing your products in the photos.
Creativity is key to capturing engaging lifestyle product photos. Showcase the products in a way that emphasizes their unique features and benefits. Experiment with angles, compositions, and perspectives to create visually compelling images.
Use styling elements like props, backgrounds, and textures that complement your products and help tell a story. Focus on showcasing the product's usage and how it seamlessly fits into the customer's lifestyle.
4. Take as many shots as you can.
Lifestyle product photography often involves capturing candid moments. Don't hesitate to take multiple shots to ensure you capture the perfect expressions, interactions, and emotions. Having various images will enhance the chances of finding the best shots.
Utilize continuous shooting mode to capture a series of images in rapid succession. This approach allows you to select the best moments and expressions during the post-processing stage.
5. Use natural lighting. Add artificial lighting if necessary.
Blurring the background or creating a shallow depth of field draws attention to the main subject and isolates it from distracting elements. This technique helps elevate the focus on the lifestyle product and creates a more visually pleasing composition.
Use a wide aperture (low f-stop number) on your camera to achieve a shallow depth of field. This setting will blur the background, while the subject will be sharply focused.
Practice Lifestyle Product Photography Conveniently With Wondershare VirtuLook
As a creative endeavor, lifestyle product photography offers many wonderful ideas to showcase products in captivating and relatable contexts. However, some of these ideas can be complex or expensive to execute, leaving aspiring photographers feeling discouraged. But fear not, as an innovative solution allows you to bring your lifestyle product photography ideas to life effortlessly and cost-effectively - Wondershare VirtuLook.
Wondershare VirtuLook is an AI-powered photography tool designed to make lifestyle product photography more accessible and enjoyable. With its cutting-edge features, Wondershare VirtuLook empowers photographers, businesses, and creative enthusiasts to create stunning lifestyle product images without the need for elaborate setups or significant financial investments. With Wondershare VirtuLook, there's no need to fret over complicated setups or costly investments.
You can easily remove backgrounds from product images, saving you the hassle of setting up complex backgrounds or finding the perfect location. You can also choose from various virtual scenes and settings that complement your lifestyle product, allowing you to create captivating narratives effortlessly. Adjust the lighting and shadows of your products to create the desired ambiance, ensuring your lifestyle product photos evoke the right emotions.
Using Wondershare VirtuLook for your lifestyle product photography is simple and efficient. Follow these steps to create stunning images:
Step 1. Open the Wondershare VirtuLook website on your browser. Click “Get Started”.
Step 2. Upload your original image and left click on the area of the cloth or product you wish to keep. (Please note that it is recommended to use the try-on generation function for mannequin images and the product photo generation function for product images).
Step 3. Change your background by Using Template/Custom Editing.
Change the style and background by selecting the different template. This option will change the areas of the picture that you don't want to keep to your preferred background.
Alternatively, if the template does not currently have the scene you need, you can try using the Custom Editing feature to generate your own customized photo.
Step 4. Lastly, you can download or bookmark the photos you like. We also appreciate timely feedback from you regarding any issues with image quality or any other concerns you may have.
Lifestyle product photography is a powerful tool for building brand identity. In a competitive market, you can differentiate yourself by using your imagination and experimenting with innovative methods. Embrace the convenience of AI-powered lifestyle product photography and turn your creative ideas into reality effortlessly with Wondershare VirtuLook!